Case study: "Internalization strategy of Markas"

17.01.2019 - Italy

On Thursday, January 17, the case study "Markas' internationalization strategy" was presented at the Free University of Bozen/Bolzano. The work, supervised by a group of students from the university at the end of the course on multinational companies, has seen the direct participation of the Director General of Markas Evelyn Kirchmaier.

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