Working hard and still looking good: recruiting & talent management at Markas

27.11.2019 - Italy - Austria

On Friday, 22nd of November, Evelyn Kirchmaier, General Manager of Markas, has been invited to talk about the challenges of talent management and recruiting at the University of Applied Sciences in Kufstein (Tyrol). During her presentation in the framework of the event “Family Business Day: How family businesses find and retain their best employees” she also spoke about the measures taken by Markas to meet the emerging challenges.

Since its foundation in 1985, Markas has stood for responsible and sustainable action that puts people first. “We have a strong confidence in young people and invest in their professional development,” says Evelyn Kirchmaier. “It is about committed people, who massively contribute to the success of Markas and support the company’s international growth.”
Job Speed Dating at the Markas Recruiting Day

Challenges in the recruiting of young talents

Recruiting activities

Markas faces all challenges of attracting and retaining new talents with targeted recruitment measures including the participation in job fairs at the nearby Universities of Bolzano and Trento or specially organised recruiting initiatives: During the Markas Recruiting Day, 60 out of 200 applicants from all over Italy were invited to conduct a first 15-minute job-speed-date at the headquarters of Bolzano. In advance to that, the candidates had the possibility to apply for the job advertisements previously published in the local press and social media. During the interviews 4 people were finally selected to be invited to participate in the Markas Talent Day in order to discover their skills and transversal competences together with external consultants and to understand how they could be integrated in the company.

In the course of 2019, recruiting via video interviews was introduced. The digitalisation of this process makes it possible to make a first selection of the candidates invited to an in-depth interview in Bolzano. This means not only an advantage for the recruiters themselves, but also for applicants living outside of South Tyrol who therefore save travel costs and time for their journey to Bolzano. 
At the awarding ceremony of the Mario Unnia Award 2019, award for companies supporting the  promotion of talents

Activities in talent management

Where other companies stop, Markas really gets going: For the management level it’s of great importance not only to find suitable employees, but also to support them in developing their skills in the best possible way. For this reason, the Markas Leadership Program was launched in 2017 with the idea of enhancing the leadership skills of regional, object, team and department managers as well as key account and area managers. One of the central topics was the management of talents within the company, which is based on the idea that every successful manager also strives for the personal growth of his team members.

In July 2019, the Markas Leadership Program was awarded with the first place in the category “Talent Coaching” of the Mario Unnia Award. The prize honours companies that continuously engage with the development of talents. 
The new headquarters of Markas in Bolzano, South Tyrol
“This year we have also launched Markas Seeds, a project designed to improve human resources. In particular the project aims at a structured development of some key skills as well as at the training of employees,” concludes Evelyn Kirchmaier. “As a matter of course, we always try to develop Markas as an innovative company from various perspectives. But for all that our strategy will always be based on our values as a family business standing for sustainable growth and attention towards the people playing a part in Markas. This is why we have recently made another long-term investment – one of those only family businesses possibly are willing to make: The construction of our new headquarters in Bolzano. This new building has been designed with a particular attention to the well-being of our staff in mind and quite recently it has also been awarded with the Well Gold certification."

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