Women’s empowerment and gender equality

Digitalization: women’s empowerment and gender equality in 2021

09.04.2021 - Italy

How has the pandemic changed the way businesses operate and what does this mean for female employees in particular? What is the impact of digitalization on women’s empowerment and gender equality? These are just a few of the topics presented by Evelyn Kirchmaier, General Manager of Markas, during this week’s 15 year celebration event of Women Networking. 

The event was organized by Wnet, the South Tyrolian network of women in business and management, and is part of a series of meetings and talks aiming at discussing opportunities and challenges that women face in their careers in 2021.

Evelyn Kirchmaier together with other inspiring female leaders of South Tyrol, engaged in interesting conversations about working remotely and improving gender equality in the digital era. 
women's empowerment and gender equality
Promoting gender equality at Markas

Guaranteeing role equality means offering equal opportunities to both, female and male employees. And, with more than 7.734 female employees, this is one of our most important commitments to the way forward.

All Markas’ initiatives are designed to promote work-life balance and career development opportunities regardless of sex, ethnicity or cultural background. From the renumeration packages to the prospects for career progression, treating our personnel with fairness is a top priority for us.  

The pandemic has been a key challenge for gender equality. So, providing the appropriate support to those who need it has been crucial. At Markas, through a variety of additional practices such as a solidarity leave scheme, extra remote workdays and, in some cases, child day care services, we ensured a productive work environment, motivated personnel and, above all, equal opportunities for everyone, men and women.
women's empowerment and gender equality
Women’s empowerment in the era of digitalization

Without doubt, Covid-19 changed the way organizations function. Remote work has become the new norm while more and more companies encourage their employees to spend more time working from home. But can this shift to digitalization and virtual work constitute an opportunity for female leaders?

Emotional intelligence in the work place has always been crucial. But now, as the world is going digital, it is more important than ever. Showing understanding and empathy while leading remotely, can really contribute to creating better interpersonal relationships, two-way communication, better collaborations and more motivated teams.

According to studies, emotional intelligence is a key competency of women. In fact, women tend to demonstrate higher levels of emotional intelligence and flexibility than men. Is this a unique opportunity for women’s empowerment and gender equality? Probably yes, as long as companies understand the huge benefits of role equality and take advantage of their staff’s talents and skills.