
Case study: "Internalization strategy of Markas"
17.01.2019 - Italia
On Thursday, January 17, the case study "Markas' internationalization strategy" was presented at the Free University of Bozen/Bolzano. The work, supervised by a group of students from the university at the end of the course on multinational companies, has seen the direct participation of the Director General of Markas Evelyn Kirchmaier.