It is a powerful reminder that practical, everyday strategies can help people make more mindful food choices — and that awareness is a crucial driver of change.
Raising awareness to reduce waste
The study was accompanied by an awareness campaign within the university canteen.
Through clear and strategically positioned messages, students were encouraged to reflect on their actual level of hunger and to request from the canteen staff only the quantity of food they truly needed — thus becoming, as the initiative described, “empty plate heroes.”
Raising awareness to reduce waste
The study was accompanied by an awareness campaign within the university canteen.
Through clear and strategically positioned messages, students were encouraged to reflect on their actual level of hunger and to request from the canteen staff only the quantity of food they truly needed — thus becoming, as the initiative described, “empty plate heroes.”
The results were highly encouraging:
These findings confirm that targeted awareness initiatives can produce tangible outcomes, contributing not only to a reduction in food waste but also to the development of more responsible and sustainable everyday habits.
Markas’ commitment to a more sustainable food service
At Markas, we have always believed that sustainability begins with simple gestures and that every action we take can make a real difference.
- 56% of users reported noticing the campaign.
- 22% stated they had consciously reduced food waste within the canteen.
- 10% indicated they had begun adopting more mindful eating habits at home as well.
These findings confirm that targeted awareness initiatives can produce tangible outcomes, contributing not only to a reduction in food waste but also to the development of more responsible and sustainable everyday habits.
Markas’ commitment to a more sustainable food service
At Markas, we have always believed that sustainability begins with simple gestures and that every action we take can make a real difference.
In all our activities, from collective catering to cleaning services, we are dedicated to encouraging responsible behavior through training, innovation and awareness initiatives.
The findings of this study confirm that we are on the right path: providing our users with tools and information to make more conscious choices is essential to building a better future together.
Sustainability, care and respect for the environment are values that guide our daily work — and that we want to continue promoting, one small gesture at a time.
The findings of this study confirm that we are on the right path: providing our users with tools and information to make more conscious choices is essential to building a better future together.
Sustainability, care and respect for the environment are values that guide our daily work — and that we want to continue promoting, one small gesture at a time.
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